Net profit, ROAS, ROI and CPA in 57 world currencies
Total investment
$
Attributed to the campaign
$
Conversion metrics — optional
$
Recorded conversions win when both fields are filled. Leave it blank and order volume is derived from revenue divided by average order value.
60%
Drives the margin-adjusted profit line. Leave at 100% to ignore product cost.
What you intend to spend
$
4.00×
×
Above and beyond the budget
$
Conversion assumptions — optional
$
Clicks unlock the required conversion rate and the implied cost per click your plan can absorb.
Campaign breakdown
Live result, recalculated on every keystroke
Net campaign profit
$13,500.00
Revenue minus total ad spend
Return on investment270.00%
Return on ad spend
3.70×
Break-even ROAS
1.67×
Spend 27.03%Profit 72.97%
Every unit of revenue split between what it cost and what it kept.
Total ad spend$5,000.00
Total revenue$18,500.00
Orders127.59
Cost per acquisition$39.19
Margin-adjusted profit$6,100.00
Campaign is profitable on the ad line and clears its margin-adjusted break-even.
Plain-text breakdown, ready for a report or a client thread.
The math behind every field
Marketing ROI is net profit divided by ad spend, expressed as a percentage. ROAS is revenue divided by ad spend, expressed as a multiplier. Both describe the same campaign from different angles: ROAS reports gross return, ROI reports the profit left after the media bill.
Net profit
revenue − spend
The absolute cash the campaign returned above its own cost.
ROI percent
(net profit ÷ spend) × 100
Efficiency of the investment. Zero spend returns 0 rather than infinity.
ROAS multiplier
revenue ÷ spend
Gross return per unit spent, shown as a multiplier.
Marketing ROI questions, answered
The five questions that decide whether a campaign gets scaled or shut off.
How is marketing ROI different from ROAS?
ROAS measures gross return: revenue divided by ad spend, shown as a multiplier such as 3.50×. ROI measures profit: revenue minus spend, divided by spend, shown as a percentage. A campaign at 1.00× ROAS has a 0% ROI because it returned exactly what it cost. Every 1.00× of ROAS above break-even adds 100 percentage points of ROI.
What counts as a good ROAS for a paid campaign?
There is no universal benchmark, because a good ROAS is defined by your product margin, not by your industry. At a 40% gross margin you need a ROAS above 2.50× just to break even on the contribution line. At 70%, break-even sits near 1.43×. Calculate your own break-even ROAS first, then treat anything meaningfully above it as profitable growth.
Why does my ROI look strong while the business still loses money?
Standard ROI treats ad spend as the only cost, so it ignores cost of goods, shipping, payment processing, returns and overhead. A campaign at 200% ROI on a product carrying a 25% gross margin is still destroying cash. Set your product margin on the slider to see margin-adjusted profit, also called POAS or profit on ad spend, which is the number that actually reaches the bank account.
How do I calculate the revenue I need to hit a target ROAS?
Multiply your planned budget by your target ROAS. A budget of 5,000 at a 4.00× target requires 20,000 in tracked revenue. Divide that revenue by your average order value to get the orders required, then divide the budget by those orders to get the maximum cost per acquisition the target can absorb. Switch to Target Revenue Planner mode to run this in reverse automatically.
Can I calculate marketing ROI in a currency other than US dollars?
Yes. The calculator supports 57 world currencies selected by ISO 4217 code, including USD, EUR, GBP, CAD, AUD, AED, SAR, INR, PKR, JPY, CNY, SGD, BRL, MXN, ZAR, NGN, KES and TRY. Symbol placement, digit grouping and decimal precision follow each currency's own convention, so zero-decimal currencies such as JPY and KRW and three-decimal currencies such as KWD and BHD display correctly. ROI, ROAS and margin percentages are currency-independent ratios, so the same inputs produce the same percentages in any currency.